Lusha vs. Emitree
The difference between a contact lookup tool and a sustainability-native sales engine.
The Short Version
Lusha helps you find contact data quickly. Emitree runs your prospecting workflow using sustainability data.
Lusha
A B2B contact intelligence tool known for its Chrome extension and direct dial accuracy. It excels at quick LinkedIn lookups and contact enrichment across general industries. You find the contacts, you do the outreach.
Emitree
A sustainability sales engine that handles your top-of-funnel workflow. You define how you find and qualify companies based on sustainability criteria. Emitree does the rest: identifying decision-makers, pulling contact data, generating personalized messaging, and running multichannel outreach.
The question: Do you need a tool to look up contacts, or a system that runs your prospecting workflow?
The Fundamental Difference
Lusha gives you contact data. Emitree is an AI-powered sales team that runs your workflow.
Lusha: Contact Lookup Tool
Lusha provides data, but you are the operator.
- You find companies to target.
- You search LinkedIn or Sales Navigator.
- You use the Chrome extension to grab contact details.
- You write outreach messages.
- You build and run sequences.
- You update your CRM.
Emitree: Sales Engine
Emitree runs the workflow and syncs everything to your CRM.
- Finding targets: industry registries, news, and niche sources most tools miss.
- Deep research: why each company is a fit, with sustainability context.
- Decision-maker identification: the right people, ranked by priority.
- Contact data: current information from all major B2B data providers.
- Personalized outreach: messaging based on company data and prospect context.
- Execution: multichannel sequences running 24/7 with proven infrastructure.
- CRM sync: everything flows to your CRM; you get tasks when humans are needed.
Quick Comparison
| Dimension | Lusha | Emitree |
|---|---|---|
| Type | Contact lookup tool | Sales engine (runs the workflow) |
| Focus | Horizontal B2B (all industries) | Vertical (sustainability only) |
| Who Does the Work | You run the workflow | Emitree runs it for you |
| Carbon Credit Data | None | Verra, Gold Standard, ACR registries |
| ESG/SBTi Tracking | None | Built-in analysis |
| Sustainability Intent | Generic Bombora topics | Carbon retirements, net-zero pledges, CSO hiring |
| Outreach Execution | You build and run sequences | Emitree executes on your behalf |
What Lusha Does Well
- Chrome extension: LinkedIn and Sales Navigator integration, bulk enrichment, one-click CRM export.
- Direct dial accuracy: strong mobile coverage for cold calling.
- Speed: quick contact lookups in seconds with minimal learning curve.
- Affordable entry: free tier with 70 credits/month, paid plans from ~$22/user/month.
What Emitree Does Well
A Sales Engine That Runs Your Workflow
- You define the criteria: how you find and qualify companies.
- Emitree finds decision-makers, ranked by priority.
- Emitree pulls contact data from major B2B providers.
- Emitree generates messaging from sustainability signals.
- Emitree executes outreach with multichannel sequences.
- Everything syncs to your CRM for human action when needed.
Sustainability-Native Intelligence
- Tracks signals generic tools cannot see.
- Understands carbon market terminology.
- Analyzes complex sustainability commitments.
Carbon Registry Integration
- Verra retirement tracking (83% of market).
- Gold Standard activity monitoring.
- ACR data integration.
- Purchase frequency and first-time buyer identification.
ESG and Regulatory Signals
- SBTi commitment deadlines (24-month windows).
- EU CSRD compliance triggers (50,000+ companies).
- CDP disclosure maturity analysis.
- Net-zero pledge tracking.
Lusha's Gaps for Sustainability Sellers
Lusha can tell you a company exists and give you contacts. It cannot tell you if they are actively buying carbon credits, facing ESG deadlines, or building sustainability teams.
| Missing Capability | Impact |
|---|---|
| No carbon credit retirement data | Cannot identify active buyers in voluntary carbon markets. |
| No ESG disclosure tracking | Miss companies with sustainability maturity signals. |
| No SBTi commitment monitoring | Lose visibility into deadline-driven urgency. |
| No sustainability-specific intent | Generic topics do not capture carbon or ESG research behavior. |
| No regulatory deadline awareness | Cannot prioritize EU CSRD or CORSIA affected companies. |
Intent Signals: Where the Gap Shows
Both platforms track signals, but they look at completely different data.
Lusha Intent Signals
- Powered by Bombora (same provider as Apollo).
- Up to 50 generic B2B topics.
- Example topics: "Cloud Computing," "Data Management," "Marketing Technology."
Sustainability gap: no topics for carbon credits, ESG compliance, SBTi targets, or climate commitments.
Emitree Intent Signals
- Carbon credit retirements (Verra, Gold Standard, ACR).
- SBTi commitments with deadline tracking.
- CSO and sustainability hiring.
- CDP disclosure filings.
- Sustainability report publications.
- Net-zero pledge announcements.
- EU CSRD compliance deadlines.
Example: "Company X retired 75,000 VCUs last quarter, hired their first CSO in March, and has a SBTi target due in 16 months."
What Each Platform Sees
| Lusha Sees | Emitree Sees |
|---|---|
| Company name, size, revenue. | Company name, size, revenue. |
| Contact names, emails, phones. | Sustainability-specific contacts with context. |
| Generic job titles. | CSO hired 6 months ago (signals budget). |
| Bombora intent: "Supply Chain." | Retired 120K VCUs on Verra last year. |
| Tech stack: SAP, Salesforce. | CDP disclosure score: B (improving). |
| Recent funding: none. | SBTi commitment due in 18 months. |
| Industry: consumer goods. | EU CSRD affected, Q3 2025 deadline. |
Lusha tells you who works there. Emitree tells you they are actively buying, why they are a fit, and runs the outreach for you.
When Each Makes Sense
Lusha
Best if you need fast contact lookups, cold calling is central to your strategy, and you have capacity to run your own prospecting workflow.
Emitree
Best if you sell sustainability solutions and want the workflow handled, not just tools to do it yourself.
Bottom Line
Lusha is a solid contact lookup tool with a strong Chrome extension, accurate direct dials, and fast enrichment. But it treats sustainability as one industry among many and provides no visibility into carbon market activity, ESG commitments, or regulatory triggers. You still run the entire workflow yourself.
Emitree is a sustainability sales engine. You define your criteria, and Emitree runs the workflow: finding targets, researching them, identifying decision-makers, pulling contacts, writing personalized messages, executing outreach, and syncing to your CRM.
Two questions to decide
- Do you sell primarily to sustainability buyers? (If no, Lusha.)
- Do you want a contact tool, or execution? (Contact tool: Lusha. Execution: Emitree.)