ZoomInfo vs. Emitree
Enterprise sales platform vs. sustainability sales engine.
The Short Version
ZoomInfo delivers enterprise-scale data and intent signals. Emitree runs your sustainability prospecting workflow.
ZoomInfo
The market-leading B2B sales intelligence platform with 321M+ contacts and the most comprehensive intent data in the industry (4,000+ topics). Built for enterprise teams targeting North American mid-market and large accounts. You get the data and tools. You run the workflow.
Emitree
A sustainability sales engine that handles your top-of-funnel workflow. You define how you find and qualify companies based on sustainability criteria. Emitree does the rest: identifying decision-makers, pulling contact data, generating personalized messaging, and running multichannel outreach.
The question: Do you need an enterprise platform with broad B2B data, or a system that runs your sustainability prospecting workflow?
The Fundamental Difference
ZoomInfo gives you data and tools. Emitree is an AI-powered sales team that runs your sustainability workflow.
ZoomInfo: Enterprise Sales Platform
ZoomInfo provides data, but you are the operator.
- You search the database to find companies.
- You research each prospect manually.
- You write outreach messages.
- You build and manage sequences.
- You monitor campaigns and update your CRM.
Emitree: Sales Engine
Emitree runs the workflow and syncs everything to your CRM.
- Finding targets: industry registries, news, and niche sources most tools miss.
- Deep research: why each company is a fit, with sustainability context.
- Decision-maker identification: the right people, ranked by priority.
- Contact data: current information from all major B2B data providers.
- Personalized outreach: messaging based on company data and prospect context.
- Execution: multichannel sequences running 24/7 with proven infrastructure.
- CRM sync: everything flows to your CRM; you get tasks when humans are needed.
Quick Comparison
| Dimension | ZoomInfo | Emitree |
|---|---|---|
| Type | Enterprise sales platform | Sales engine (runs the workflow) |
| Focus | Horizontal B2B (all industries) | Vertical (sustainability only) |
| Who Does the Work | You run the workflow | Emitree runs it for you |
| Carbon Credit Data | None | Verra, Gold Standard, ACR registries |
| ESG/SBTi Tracking | None | Built-in analysis |
| Sustainability Intent | Generic topics only | Carbon retirements, net-zero pledges, CSO hiring |
| Outreach Execution | You build and run sequences | Emitree executes on your behalf |
What ZoomInfo Does Well
- Largest database: 321M+ contacts across 104M+ companies, strong North American coverage.
- Intent data depth: 4,000+ topics with daily streaming updates.
- Enterprise integrations: deep Salesforce, HubSpot, and 50+ tool integrations.
What Emitree Does Well
A Sales Engine That Runs Your Workflow
- You define the criteria: how you find and qualify companies.
- Emitree finds decision-makers, ranked by priority.
- Emitree pulls contact data from major B2B providers.
- Emitree generates messaging from sustainability signals.
- Emitree executes outreach with multichannel sequences.
- Everything syncs to your CRM for human action when needed.
Sustainability-Native Intelligence
- Tracks signals generic tools cannot see.
- Understands carbon market terminology.
- Analyzes complex sustainability commitments.
Carbon Registry Integration
- Verra retirement tracking (83% of market).
- Gold Standard activity monitoring.
- ACR data integration.
- Purchase frequency and first-time buyer identification.
ESG and Regulatory Signals
- SBTi commitment deadlines (24-month windows).
- EU CSRD compliance triggers (50,000+ companies).
- CDP disclosure maturity analysis.
- Net-zero pledge tracking.
ZoomInfo's Gaps for Sustainability Sellers
ZoomInfo can tell you a company exists and map the org chart, but it cannot tell you if they are actively buying carbon credits, facing ESG deadlines, or building sustainability teams.
| Missing Capability | Impact |
|---|---|
| No carbon credit retirement data | Cannot identify active buyers in voluntary carbon markets. |
| No ESG disclosure tracking | Miss companies with sustainability maturity signals. |
| No SBTi commitment monitoring | Lose visibility into deadline-driven urgency. |
| No sustainability-specific intent | 4,000+ topics, but none for carbon or ESG research. |
| No regulatory deadline awareness | Cannot prioritize EU CSRD or CORSIA affected companies. |
Intent Signals: Where the Gap Shows
Both platforms track signals, but they look at completely different data.
ZoomInfo Intent Signals
- 4,000+ generic B2B topics.
- Streaming daily updates (better than weekly competitors).
- Topics like "Cloud Computing," "M&A," "Sales Enablement."
Sustainability gap: no topics for carbon credits, ESG compliance, SBTi targets, or climate commitments.
Emitree Intent Signals
- Carbon credit retirements (Verra, Gold Standard, ACR).
- SBTi commitments with deadline tracking.
- CSO and sustainability hiring.
- CDP disclosure filings.
- Sustainability report publications.
- Net-zero pledge announcements.
- EU CSRD compliance deadlines.
Example: "Company X retired 100,000 VCUs from Verra last year, hired their first CSO in February, and has an SBTi target due in 14 months."
What Each Platform Sees
| ZoomInfo Sees | Emitree Sees |
|---|---|
| Company name, size, revenue. | Company name, size, revenue. |
| Contact names, emails, direct dials. | Sustainability-specific contacts with context. |
| Generic job titles. | CSO hired 6 months ago (signals budget). |
| Intent: "Supply Chain Software." | Retired 150K VCUs on Verra last year. |
| Tech stack: SAP, Salesforce. | CDP disclosure score: B (improving). |
| Org charts, decision-maker mapping. | SBTi commitment due in 14 months. |
| Company growth signals. | EU CSRD affected, Q2 2025 deadline. |
ZoomInfo tells you the company exists. Emitree tells you they are actively buying, why they are a fit, and runs the outreach for you.
When Each Makes Sense
ZoomInfo
Best if you sell across multiple industries, target North American enterprise accounts, have budget for $15K-$30K+/year, and have SDR capacity to run the workflow yourself.
Emitree
Best if you sell sustainability solutions and want the workflow handled, not just data to work with.
Bottom Line
ZoomInfo is the enterprise standard for B2B sales intelligence. Largest database, best North American coverage, most comprehensive intent data. But it costs $15K-$30K+/year, requires you to run the entire workflow yourself, and treats sustainability as one industry among hundreds. No visibility into carbon market activity, ESG commitments, or regulatory triggers.
Emitree is a sustainability sales engine. You define your criteria, and Emitree runs the workflow: finding targets, researching them, identifying decision-makers, pulling contacts, writing personalized messages, executing outreach, and syncing to your CRM.
Two questions to decide
- Do you sell primarily to sustainability buyers? (If no: ZoomInfo.)
- Do you want an enterprise platform, or execution? (Platform: ZoomInfo. Execution: Emitree.)