We share the latest news and updates on sustainability, B2B sales, carbon markets, AI and more.
2025-09-23
Why We Built Emitree: B2B Sales in the $41 Billion Green Tech Market
The $41 billion sustainability technology market is exploding with opportunity, but B2B sales teams are drowning in fragmented data—spending 30% of their week on manual research across thousands of sources while missing critical sales signals like new sustainability hires or ESG report releases. Emitree solves this by using AI to continuously monitor and synthesize sustainability intelligence from CDP reports, social media, and industry sources, delivering real-time alerts and unified prospect profiles that slash research time by 70% and boost qualified leads by 30%. With environmental urgency driving $9.2 trillion in annual net-zero investments and 76% of consumers demanding corporate responsibility, teams using Emitree are transforming sustainability from a prospecting challenge into their competitive edge—capturing first-mover advantage when prospects announce climate goals and converting better through hyper-relevant, timely outreach.
Sustainability sales teams are drowning in 11 different tools while missing 85% of their best opportunities—buyers who just became subject to new climate regulations or recently committed to net-zero targets. Vertical AI platforms like Emitree are replacing this chaos with unified systems that automatically track carbon registries, ESG metrics, and regulatory triggers, then craft personalized outreach that actually resonates with sustainability professionals. Early adopters report 2.5x pipeline growth and 50% reduction in research time, while comparable AI-powered GTM tools are generating billions in pipeline across the industry—proving that the future of B2B sales isn't about working harder, but about letting AI handle the complexity while humans focus on building trust.
The corporate carbon credit market reached $1.4 billion in 2024, driven by over 1,400 companies with net-zero targets seeking high-quality offsets to complement their emission reduction efforts. Successful carbon credit sales require navigating complex multi-stakeholder decisions, demonstrating verified quality through certifications like IC-VCM's Core Carbon Principles, and building trust through transparency about project additionality and impact. Sellers who master this consultative approach can secure lucrative long-term offtake agreements in a market projected to reach $50 billion by 2030.
