We research commercial buildings and the companies behind them to qualify target accounts for your energy retrofit, HVAC, building controls or energy services offer. We identify relevant property, facilities and finance contacts, then run email and LinkedIn outreach. Your team gets the replies, with all research and communications synced to your CRM.
Who controls the systems? Who pays the energy bill? Who approves the investment?
Follow the responsibility
One building. Several decisions.
The people operating a building, paying its energy bills and approving upgrades can sit in different organisations.
We combine available property records, company disclosures and your CRM history to identify owners, occupiers, facilities-management providers and relevant decision-makers. Your offer determines which roles we prioritise.
For leased buildings, we look for evidence of who controls the relevant systems and how upgrade costs and savings are allocated. Site records and lease information your team already holds add context. We use the findings to qualify accounts and write outreach around each contact’s responsibilities.
For HVAC, lighting, building-envelope upgrades and ESCO services, we research announced refurbishment plans, disclosed capital programmes and relevant property, facilities and finance contacts.
Building analytics & controls
For BMS, energy management and fault detection and diagnostics, we research building operators, portfolio priorities and available information on existing systems to identify relevant technical and operational contacts.
Energy audits, commissioning & M&V
For audits, retro-commissioning and measurement and verification, we use available energy-performance records, project announcements and your account history to identify relevant accounts and energy, facilities or project contacts.
Evidence before outreach
Research that gives you a reason to reach out.
We connect building records, announced projects and your account history to your offer, then use that context to qualify accounts and shape outreach.
Research starting pointHow we use it
Refurbishment and capital plans
Research the announced scope, timing and organisations involved to identify projects relevant to your offer.
Building energy ratings and benchmarks
Use available EPC ratings, ENERGY STAR scores and energy use intensity (EUI), alongside building type and reporting date, to prioritise accounts for your offer.
Energy and portfolio reports
Identify stated efficiency priorities, upgrade programmes and named sites to shape outreach to building or portfolio teams.
Your CRM and property data
Connect past proposals and relationship history with available ownership and operator records to identify relevant contacts and keep active opportunities out of campaigns.
These signals guide account selection and outreach. They do not replace a technical assessment or confirm project budgets.
From building to conversation
Different offers. Different reasons to reach out.
Choose a service to see how the research, relevant roles and outreach angle change.
Simplified research illustration
Roles we research
Account leadershipProperty and asset management
OperationsBuilding engineering and M&E
Investment and approvalTechnical leadership and finance
Your offerFault detection for commercial building systems
The account
London commercial property owner
United Kingdom · 2025 annual report
Buyer research
Completed a portfolio metering upgrade in January 2025. Improved data is intended to support customer dashboards and asset plans.
Operating context
An M&E partner and energy bureau are already in place.
Relevant supplier experience
BMS analytics identified faulty sensors and out-of-hours air-handling operation at another London office.
Role to researchTechnical Director, Property Management
Outreach angleExplore how fault detection could support the existing engineering team’s priorities.
I was reading your 2025 report and noticed the completed metering upgrade, with better data feeding into asset plans.
We use BMS data to help engineers prioritise faults and scheduling changes. At another London office, our analytics picked up faulty sensors and air-handling units running out of hours.
Would the short case study be useful as you develop those plans?
Simplified, anonymised research and illustrative messages. Client campaigns go deeper, with research sources, qualification criteria, tone, language and workflows tailored to your business.
Your context belongs in the research
Start with what your team knows.
Your existing clients, past proposals and sales conversations help us understand which buildings and accounts fit your offer.
We combine that knowledge with building records and company research to qualify new accounts, identify relevant property, facilities and energy contacts, and shape the outreach.
Account history, building records and the people involved.
Your CRM and sales history
Past proposals, audit findings and sales conversations help us understand project priorities and why opportunities stalled. Account ownership and exclusions keep existing relationships and active deals out of campaigns.
Your technical records and licensed data
Previous site surveys, equipment schedules and metering records your team already holds add detail on building systems. Licensed property data helps connect sites with owners and operators.
Public building and company records
Available energy certificates, inspection reports, portfolio disclosures and project announcements add context. We match each record to the relevant building and company, keeping its date and scope in view.
We tailor the research to your offer and available sources. Detailed site records add depth when your team has them.
Useful outreach, throughout the cycle
Create a reason to talk. Keep the context.
Reach new accounts, connect around industry events, or revisit stalled opportunities with fresh research.
01 / Cold outreach
Start with a relevant building or portfolio.
Use announced refurbishments, disclosed energy performance and portfolio priorities to connect your offer to a target account. Reach relevant property, facilities, energy or finance contacts through email and LinkedIn.
02 / Event campaigns
Make the event part of the conversation.
Research relevant accounts around energy-management, building-services and property events. Use available attendance information and your team’s plans to personalise outreach, with replies passed to your team to arrange meetings.
03 / CRM reactivation
Revisit projects that stalled.
Use past audits, proposals and the reasons opportunities stalled to shape a new approach. Refresh the account research and relevant contacts, then reopen the conversation around the original project and any changes since you last spoke.
We build a scoped pilot with you around your offer, priorities, target accounts and budget. Together, we agree the research criteria, messaging tone and language, and how we’ll measure results. We use what we learn to refine the approach and plan future campaigns.
01
Define the pilot.
Agree the building segments, service territory, relevant buyer roles and campaign scope. Set the key metrics together, including relevant replies and sales opportunities.
02
Launch, measure and refine.
We run the research and outreach, review performance with your team and use the feedback to improve targeting and messaging.
03
Plan the next campaigns.
Use the pilot results to agree which audiences, offers and channels to pursue through a month-to-month plan, with ongoing campaign support and performance reviews.
Meetings booked for our clients
Our outreach. Your next meeting.
We’ve booked meetings for our clients with people at these organizations.
Meetings booked for our clients
Our outreach. Your next meeting.
We’ve booked meetings for our clients with people at these organizations.
A few useful answers
Before we talk.
Are you a broker or intermediary?
No. You own every buyer relationship. We work as an extension of your team, using research, outreach strategies and the right tools to help you sell your products and services. We focus on results and keep costs in check.
Which energy-efficiency businesses is this for?
ESCOs, energy auditors, building analytics and controls providers, commissioning specialists, commercial HVAC and heat-pump teams, and lighting or building-envelope retrofit firms. We build campaigns around your commercial and industrial customers, service territory, project criteria and delivery capacity.
How do you qualify target accounts?
We combine available building records, energy disclosures, announced projects and your account history to assess fit with your offer. The research considers building use, portfolio context, relevant systems where documented, and the organisations involved. We use those findings to prioritise accounts and identify outreach angles.
Can you establish whether a building needs our solution?
We identify accounts worth approaching using the evidence available. Your technical team assesses equipment condition, system compatibility, energy use and project economics. An energy rating or refurbishment announcement helps guide targeting; it does not confirm a specific technical need or budget.
How do you identify the right people in owned or leased buildings?
Your offer determines which responsibilities matter. We research property, facilities, energy, engineering and finance roles, using available records to distinguish owners, occupiers and managing agents. Lease information and site records your team already holds can help clarify who controls the systems and approves upgrades.
Can you use our CRM and private data?
Yes. Past proposals, audit findings, site notes and licensed property data help shape the research and messaging. We sync all research, communications and replies to your CRM, creating and updating records according to your fields, naming conventions and data standards.
Can this support energy performance-contracting sales?
Yes. We research accounts that fit your service territory and project criteria, then reach the energy, engineering and finance people involved. Your team establishes the savings baseline, delivery scope, financing and measurement and verification approach, including IPMVP where appropriate.
Can you exclude existing clients and active opportunities?
Yes. We agree exclusions with your team and use your CRM to keep campaigns clear of existing clients, active opportunities and other accounts you do not want contacted. Account ownership stays visible throughout the campaign.
Can you reactivate stalled opportunities in our CRM?
Yes. We can build a campaign around deferred proposals, past audits and projects that stalled over timing or budget. We use the original conversation, refresh the account research and identify relevant contacts. Your team agrees which opportunities to revisit.
How do you keep the messages specific to our offer?
We learn what you sell, who it helps and which customer references we can use. Every message connects those details to the buyer’s situation, in your voice. You review the approach with us before the campaign starts.
What happens when someone replies?
We pause the outreach sequence and hand the conversation to your team, with the research and communication history synced to your CRM. Your reps handle the commercial discussion and arrange any meetings or technical assessments.
How do we measure the pilot?
We agree success measures before launch, including account fit, contact accuracy, relevant replies and sales opportunities. We review performance by campaign and channel alongside your team’s qualification feedback, then refine targeting and messaging. For longer sales cycles, we track how conversations progress while project decisions develop.
What’s your pricing, and how does the pilot work?
Every engagement starts with a pilot scoped and priced around your needs and budget. We agree the target accounts, research depth, data sources, messaging and success measures together. Those choices determine the work involved and the price.
The pilot gives you evidence to decide what comes next. Based on its performance, we agree a month-to-month plan covering new campaigns, performance monitoring and close collaboration with your team to assess ROI. Every engagement is a white-glove service: we run the research and outreach, with ongoing support from our team.
Your next owner conversation
You know the work. Let’s find the right people.
Bring your offer, the buildings you serve and the markets you want to reach. We’ll work through a first campaign together.
