Emitree for recycling & circularity

Find the brands
your circular
solution fits.

We research brands, retailers and corporate sites for your recycled materials, packaging, reuse or waste-reduction offer. We identify relevant contacts and run email and LinkedIn outreach. Your team gets the replies, with research and communications synced to your CRM.

See an example
White-glove research & outreach, built around what you sell.
A closer look at the material loopA bottle and paper packaging sit inside a circular path connecting material choice, packaging use and recovery. Research identifies where your offer fits. 01 · Material choice02 · Packaging use03 · Recovery
  • Material choice
  • Packaging use
  • Recovery
Start with the application

A material, a format, a site.
Every conversation needs a fit.

Read beyond the pledge

A circularity target
is a starting point.
Find the application.

Packaging changes, refill ranges and take-back programmes reveal where a company is investing attention. Your offer determines which details matter.

A PCR target says little about the resin grade a buyer needs. A reuse pilot may already have a partner. A site diversion goal may sit with facilities, while an ITAD programme belongs with IT operations.

We connect the public signal to your offer and your account history, then approach the packaging, compliance or operations people involved.

Made for your part of circularity

Different offers.
Different buying decisions.

For sales, business development and partnerships teams opening brand, retail and corporate accounts. We build your research around the application you can serve.

01

PCR materials

Packaging development & procurement

A recycled-content target, format review or supply announcement.

Outreach angle: Connect your polymer and grade to a named format and a potential converter trial.

02

EPR services & software

Producer responsibility & regulatory compliance

New market entry, packaging-data work or a reporting-process review.

Outreach angle: Connect your data or compliance service to the relevant markets and packaging formats.

03

Redesign & novel materials

Packaging engineers & R&D leads

A named material substitution, format redesign or sampling programme.

Outreach angle: Relate your material’s performance and supporting evidence to the announced application.

04

Reuse systems

Operations, logistics & packaging procurement

A reuse pilot, new return process or fulfilment-site expansion.

Outreach angle: Explore a repeat route where collection, cleaning and return logistics could work.

05

Corporate waste & take-back

Facilities, IT operations & retail operations

Site diversion goals, an IT refresh or a brand take-back programme.

Outreach angle: Reach the relevant site or IT team about the assets and recovery routes you can handle.

06

Food waste reduction

Foodservice, kitchen & grocery operations

A food-waste target, measurement initiative or change in operating sites.

Outreach angle: Connect your measurement or prevention service to the relevant waste stream and operating sites.

For novel materials, we start with a commercial product and a direct brand-development role. Converter and distributor relationships are part of the brief.

Join up what you know

Your relationships
belong in the research.

Previous samples, proposals and conversations with converters reveal which applications your team has explored and why opportunities stalled. We combine that history with fresh research to qualify accounts and write a relevant new approach.

Material records and packaging context, read together.
Location & marketResponsibility & remitAccurate contact details
One account, with context

Your CRM

Sample feedback, proposals, event notes and account ownership give the campaign context. Exclusions protect existing clients and active opportunities.

Your private sources

Material specifications, past site assessments and licensed research your team already holds help us match accounts to your offer.

Public evidence

Packaging reports, format changes, company announcements and site programmes add evidence beyond the account history.

A relevant account.
The relevant people.
A question worth asking.
From evidence to a first message

Change the offer.
Watch the approach change.

Simplified, anonymised research and illustrative messages. Client campaigns go deeper, with research sources, qualification criteria, tone, language and workflows tailored to your business.

Choose your offer

Simplified research illustration

You sellPost-consumer recycled PET for beverage bottles
Anonymised account

A soft drinks group reporting its bottle mix

Great Britain & Ireland
Public company evidence
Its FY2024 datasheet reports a 29% rPET share for GB and Ireland PET bottles at year-end, measured by weight. Separately, it reports 99% of plastic packaging placed on those markets as recyclable.
Why this account
The disclosed bottle mix gives a resin supplier a concrete application to research, alongside the brand’s packaging and converter relationships.
Supplier experience
A UK mineral-water partnership covers rPET supply. A separate soft-drinks collaboration checked a smaller bottle label for bottle-to-bottle recycling.
Packaging Development Manager

Illustrative role for bottle development; procurement and the converter may also be involved.

Outreach angle

Use the disclosed bottle mix to introduce a resin-specification comparison with the packaging team and converter.

Illustrative email
John · illustrative contact

Packaging Development Manager

SubjectRecycled PET in your bottle mix

Hi John,

I was reading your FY2024 packaging update and saw that rPET accounted for 29% of your GB and Ireland PET bottle mix by weight at year-end.

We supply UK-reprocessed PET for beverage bottles. Our mineral-water partnership supported a move to 100% rPET bottles, excluding caps and labels. We could compare your converter’s resin requirements before proposing a trial.

Would a resin-specification overview be useful for your packaging team?

Unsent illustration in the supplier’s voice.

The buyer metrics are from FY2024, not a current sourcing brief. Supplier references do not establish material approval for this buyer.

Simplified, anonymised public-source research. Roles and messages are illustrative; these are not sent campaigns.
Email & LinkedIn, with context

Keep a useful
conversation moving.

Reach new accounts, connect around industry events or revisit an earlier opportunity. Every campaign uses your voice and account context; replies go to your team.

Cold outreach

Give a new account
a reason to reply.

Approach a short list with a relevant format, material or site-level observation. Ask about what remains unknown and hand useful replies to your team.

Event campaigns

Meet the people
who fit your offer.

Research brands and packaging teams around events such as the Sustainable Packaging Summit. Use available event records to shape the approach, and pass replies to your team to arrange meetings.

CRM reactivation

Revisit a promising
application.

Reopen deferred sample trials, packaging proposals or site programmes with fresh research. Build on the original discussion and what has changed, keeping the full conversation in your CRM.

Find your next event in our sustainability conference guide
A focused first campaign

Build the pilot.
Learn from the replies.

We scope a pilot together around your offer, priorities, target accounts and budget. We agree the research criteria and sources, tone, language and success measures, then use the results to shape future campaigns.

  1. Define the pilot.

    Choose the applications, materials, markets and accounts to pursue. Agree channel relationships, exclusions and useful outcomes, including relevant replies and sales opportunities.

  2. Launch, measure and refine.

    We run the research and outreach, then review results with your team. Feedback on account fit and buyer responses improves the targeting and messages.

  3. Plan the next campaigns.

    Use pilot outcomes to agree the next audiences and offers through a month-to-month plan, with ongoing white-glove support and reviews of performance and ROI.

Meetings booked for our clients

Our outreach.
Your next meeting.

We’ve booked meetings for our clients with people at these organizations.

  • Saxo
  • Elisa
  • Disney
  • University of Chicago
  • Rockefeller Foundation
  • Schneider Electric
  • Princeton Digital Group
  • ASUS
  • TH Milk
A few practical questions

Before we start.

Are you a broker or intermediary?

No. You own every buyer relationship. We work as an extension of your team, using research, outreach strategies and the right tools to help you sell your products and services. We focus on results and keep costs in check.

Which circularity teams is this for?

Commercial and partnerships teams selling post-consumer recycled (PCR) materials, extended producer responsibility (EPR) services or software, packaging redesign, novel materials, reuse systems, corporate waste programmes and food waste reduction. We scope campaigns around the brands, retailers and corporate sites your offer can serve.

Local hauling, material recovery facility operations, equipment sales to recyclers and government deposit-return procurement are outside this page’s scope.

How do you decide which accounts fit our offer?

We agree the relevant applications, materials, markets and account criteria with your team. Packaging disclosures, product changes, site programmes and your sales history help us identify suitable accounts and relevant contacts. A published target is a research starting point; it does not establish an open order or available budget.

What if we sell through converters or distributors?

We can build campaigns around your direct brand-development work and the specifications your channel can fulfil. Your converter and distributor relationships shape which accounts we approach and who joins the conversation. We agree ownership before contacting accounts that overlap with your partners.

Do you qualify materials or assess compliance?

We research commercial fit and the people involved. Your team handles technical and regulatory assessment, including food-contact evidence, converter trials, packaging performance and jurisdiction-specific EPR obligations. We use your technical criteria to keep outreach relevant.

How do you find the right people?

We research packaging development, procurement, compliance and operations roles according to your offer. For corporate waste and take-back, responsibility may sit with facilities, IT or retail operations. We connect the account evidence to the relevant function and use your relationship history to refine the approach.

Can you use our CRM and private data?

Yes. Sample history, proposals, past assessments and event notes help us understand the account. Material specifications, site records and licensed research your team already holds can add depth.

All research, messages, replies and communication history sync to your CRM. We create and update records according to your fields, naming conventions and data standards.

Can you exclude existing clients and active opportunities?

Yes. We agree account exclusions and ownership with your team, then use your CRM to protect existing clients, active opportunities and partner relationships. These exclusions apply across cold, event and reactivation campaigns.

Can you reactivate stalled opportunities?

Yes. Deferred sample trials, earlier packaging proposals and programmes paused over timing or budget can be useful starting points. We refresh the account research and contacts, then connect a new message to the original discussion and any relevant changes since then.

Can you support an event campaign?

Yes. We research relevant accounts around packaging and circularity events, using public event information and attendance records your team can access. Exhibitor and speaker listings help identify companies; they do not establish that a particular buyer will attend. We hand replies to your team to arrange meetings and use your event notes for later campaigns.

How do you keep the messages specific to our offer?

We learn what you sell, who it helps and which customer references we can use. Every message connects those details to the buyer’s situation, in your voice. You review the approach with us before the campaign starts.

What happens when someone replies?

We pause the outreach sequence and hand the conversation to your team, with the research and communication history synced to your CRM. Your reps handle the commercial discussion and arrange meetings, sample reviews or technical assessments.

How do we measure the pilot?

We agree success measures before launch, including account fit, contact accuracy, relevant replies and sales opportunities. Your feedback on specifications, reporting needs or route suitability helps us refine the campaign. We review how those conversations progress through your sales process without treating a reply as an order.

What’s your pricing, and how does the pilot work?

Every engagement starts with a pilot scoped around your offer, priorities and budget. We agree target accounts, research depth, sources, messaging and success measures together. Those choices determine the work involved and the price.

Pilot results guide the next campaigns and a month-to-month plan, with ongoing white-glove support and reviews of performance and ROI. We run the research and outreach; there is no self-service software to operate.

Let’s find the fit

Your next buyer conversation
starts with a closer look.

Tell us what you sell, where you can deliver, and which accounts you want to reach. We’ll shape a first research and outreach campaign together.