For the dinners, roundtables and webinars you host.
Your guest list Synced to your CRM
Private dinnerNight before the summit · 16 seats
16 of 16 seats confirmed
Head of SustainabilityFood manufacturerConfirmed
VP Climate StrategyEnergy utilityConfirmed
Carbon Procurement LeadAirlineConfirmed
ESG ManagerLogistics companyWaitlist
After the event: a follow-up for each guest and a recap for each no-show.
Illustrative guest list for a private dinner at a conference.
Your registrations Synced to your CRM
Live webinarThursday, 4pm CET · 45 min
Live64 watching
Sourcing carbon removals from your own supply chain
Director, Net ZeroRetail groupJoined live
Head of EnergyData center operatorJoined live
Sustainability ManagerFood manufacturerJoined live
AnalystConsultancyOutside ICP
After the event: a follow-up for each guest and a recap for each no-show.
Illustrative registration list for a webinar.
The problem
Good events. Thin pipeline.
A dinner at a conference costs a venue, a menu and an evening of your team’s time. A webinar costs weeks of prep. Both pay off only when the right buyers come and someone follows up.
Before
Invites go to everyone.
One blast to the whole database. Reps plan to invite key accounts, then get busy with live deals.
On the day
The wrong people come.
Vendors, students and consultants say yes. Many of the buyers who registered don’t show up.
After
Follow-ups slip.
Guests get a generic thank-you a week later. No-shows get a recording link, or nothing.
If RSVPs and replies never reach your CRM, nobody can say which event paid off.
How it works
Seats confirmed. Meetings booked.
We handle the guest list, the invites, the reminders and the follow-ups. Your team hosts the event.
01
Build the guest list.
We start from your ICP and your CRM and pick the guests: new buyers, accounts in open deals and a few clients who can share what worked for them. At a conference, we add the attendees who fit.
Starting from
Your ICPYour CRMSummit attendeesTarget accounts
Guest list
Food manufacturer · Head of SustainabilityNew account
Energy utility · VP Climate StrategyOpen deal
Retail group · Director, Net ZeroClient
Consultancy · AnalystOut
02
Give each guest a reason to come.
We find it in our research on them, like a new program or an open deal. Invites go out under your name, by email and LinkedIn. Nobody gets the full agenda and a generic “join us”.
LinkedIn · Webinar, Thursday 4pm CET
Hi Sara,
Your net-zero plan counts on removals from 2030. On Thursday, two food companies share how they source them from their own farms.
It’s 45 minutes, with time for questions. Can I save you a spot?
Registered · Thu 16:00
03
Turn invites into confirmed seats.
If someone doesn’t reply, the next message tries a new angle. Confirmed guests get a calendar hold and a reminder, and late cancellations go to the waitlist. Webinar sign-ups get reminders before the start.
4 weeks out
InviteWhy this event, why them
3 weeks out
New angleWho else is coming
2 weeks out
Seat confirmedCalendar hold sent
Day before
ReminderVenue, time and who’s at the table
04
Follow up with guests and no-shows.
Guests get a follow-up built on what they asked or discussed at the event. No-shows get a recap of the topic they signed up for and a reason to talk anyway.
Guests
AttendedYour team’s notes
Thanks for joining us on Tuesday. Here’s the farm model we sketched at the table.
Meeting booked
No-shows
RegisteredDidn’t come
Sorry we missed you on Tuesday. Here’s a two-page summary of the evening.
Back in the pipeline
Every invite, RSVP and reply lands in your CRM.
Tagged to the event, so you can see which dinner or webinar led to which meetings.
See the work
One guest. Three messages.
The invite, the follow-up if they come and the recap if they don’t. All three start from the same research.
One guest, from invite to follow-upIllustrative example
Why they’re on your list
A European food manufacturer
Invited to your dinner before a climate summit
01 / At the summit
Their Head of Sustainability is registered for the session on removals in corporate climate plans.
02 / ICP fit
A science-based target for land emissions, and a net-zero plan that counts on removals for what it can’t cut. No removal supplier named yet.
03 / Recent signal
In June, the company launched a regenerative agriculture program with farmers in its supply chain.
Head of Sustainability
Owns the net-zero plan. We also map the procurement lead who signs removal contracts.
Written for your offer
DanielEmail · illustrative contact
SubjectDinner before the summit, Tuesday
Hi Daniel,
We’re hosting 16 sustainability and procurement leads for dinner the night before the summit. The table will discuss one question: how food companies can source carbon removals from their own supply chains.
Your new regenerative agriculture program is why you came to mind. Biochar made from crop residues is one of the routes we’ll cover.
Would you join us on Tuesday at 7pm? The restaurant is a short walk from the venue.
Before the event, the invite leads with the program that made them a fit.
Fictional names, company and project. We tailor the research and messages to your offer and your event.
Any format
In the room or on screen.
A dinner has a few scarce seats. A webinar sign-up takes one click. We run each one differently.
In person
A short guest list and confirmed seats. When the table is full, a waitlist covers late cancellations.
We invite guests to your table and book meetings with the other attendees, from the same research. See conference outreach.
Your list or ours.
We invite from your CRM, from a list we build, or both. Open deals and clients get their own invite.
Matched to your CRM.
We log to your fields and stages, and accounts you exclude never get an invite.
FAQ
Before we talk.
Which events do you fill?
Events you host or co-host: private dinners and breakfasts at conferences, roundtables, side events, site visits, webinars and virtual roundtables. For conferences someone else runs, our conference outreach books meetings with the attendees.
Who gets an invite?
People who match your ICP: new buyers you want to meet, accounts in open deals and happy clients. We agree the guest list with you before any invite goes out.
How early should we start?
About a month before the event, so guests can still hold the date. We build the guest list before that, so get in touch once you have a date and a topic.
Do you run the event itself?
No. Your team keeps the venue, the agenda and the hosting. We handle the guest list, invites, reminders, follow-ups and the CRM, and send people to the registration page you already use.
What happens with no-shows?
They get their own follow-up. We send a short recap of the topic they signed up for, written for their role, and ask for a call. For a webinar, we attach the recording too.
Who takes the meetings?
Your team. We run the outreach up to the reply. When someone replies, we pause outreach to that account, pass the reply and the research to your rep, and log it in your CRM.
What if we don’t have a CRM?
We set one up for you. We stand up HubSpot, configure it around your sales process and sync all your guests, replies and meetings into it.
What’s your pricing?
Every engagement starts with a pilot, scoped and priced around your event and your guest list. After it, you pay per event. If you also want our ongoing outreach to keep your pipeline full between events, we agree a month-to-month plan.
Your next event
Tell us what you’re hosting. We’ll fill the room.
Share the event, the date and who you want there. We’ll scope the first campaign around it.
